The Mill x SCAD

Week 4 : Sept. 30 - Oct. 6

Mentor Notes for Team KESS Week 4:

Mentor David:
- Great costume design! Overall it feels like it fits into the family of Skittle ads.
- The painting’s transition sim feels a little too big but the skittles spots are over the top so it kind of works. Maybe we can scale down the billowy shapes a little and try to get a little more detail in the smoke sim
- shot 4abc feels very long at the moment. What is the point of interest during that time?
Mentor Natasha:
- Wardrobe is great! Love the costume.
- Look-dev on easel looks great.
- Look-dev on skittles looks great. I like the variations in specular component
- The flying text feels a little awkward in terms of perspective. You ARE on brand but maybe we can try to keep the vertical lines of the text parallel to make it less awkward like in the image below. Maybe only in final resting position? Maybe worth a try?
- Shots 4a 4b 4c and 5 we were talking about making that transition overlapping in action of the camera and skittles lifting up from the canvas, so it doesn’t feel too long.
- during the real shoot (if this shot is still there). Letter “S” should read better (enhance it in comp)

Team KESS Adjustments:

Problem: Overall Ad was to long in terms of runtime
Solution: Thanks to discussing with Professor Fowler and Professor Gaynor, we decided to cut out some shots making our top priority out hero shot (painting reveal), and then working from most important shot to least to finish on time